New Google Analytics Features Rolled Out

Well, the BEM Interactive team of web analytics ninjas is just tickled pink over the new Google Analytics features that will be rolled out over the next few weeks. Best of all, these improvements bear the stamp of a team interested in generating NODA; that is, Not Only Data - Action.

While it would've been relatively easy for the Google Analytics folks to simply implement a few new metrics and call it a day, these features are geared towards drawing additional insight from the existing data. Hop on over to the Google Analytics Blog for the full scoop, but here's a quick summary:

• Expanded Goals - Each profile can now track 20 goal points rather than 4, and several new engagement goals have been added
• Additional Mobile Tracking - a server side solution for more in-depth tracking of mobile sites and users
• New Analysis & Segmentation Options - Tools like Secondary Dimensions and Advanced Table Filtering (no more looking for high bounce rate keywords and having to weed out single-visit terms!)
• Additional Sharing - more options for sharing custom report templates and advanced segments
• More Custom Variables via tracking API - opens up metrics and dimensions for more powerful custom reporting
• And particularly awesome, Analytics Intelligence - An algorithmic intelligence engine that will spot significant data spikes, swells and changes in site traffic - for example, automatically alerting the user of a 400% jump in organic traffic from a particular keyword over the last 3 weeks. So. Cool.

Needless to say, we are pretty stoked on playing around with these new features! Visit the Google Analytics Blog for additional videos, tips and info on the new features, but kudos to the Analytics team for not contributing to the wealth of raw data floating around out there.