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MARKETING PLAN

Greensboro Strategic Marketing - Comprehensive Strategic Marketing Plans - BEM

Call Tracking Solutions

Phone Call Tracking Services

If your potential customers rely on phone conversations to learn more about your product or service or place an order with you, then call tracking will benefit your business.

As soon as a visitor comes to your call-tracking-enabled website, the source that brought them there -- Google, Bing, Yahoo, keyword, banner ad, television spot or direct entry -- is documented and attached to a dynamic, session-based phone number. As soon as a visitor uses that number to make a phone call, the information is logged into customizable reports that integrate with Google Analytics.

Website Enabled Call Tracking Benefits

Identify ROI. Demonstrate ROI for your campaigns by using unique Call Tracking Numbers to measure which ads generate a profitable response rate. If you're buying ad space, consider using your data to negotiate better rates.

Make Faster Decisions. Optimize your advertising spend by using real-time reports that include details such as caller ID, caller name, call duration, call count & more.

Track Multi-Channel Marketing. If you promote your business across multiple channels, you need to understand how those channels perform online AND offline. Don't settle for half a report; understand what generates phone calls.

Be Prepared For Every Call. Make your customer interactions more effective by literally whispering in your sales team's ear before every call. Prepare them with vital information about each caller to help close more business.

Forward Calls To The Right Person. When prospects call into your business, get the RIGHT person on the phone by customizing call forwarding based on the advertisement the prospect views.

Act Local, or Project National. Your customers want to know you understand and care about them; that you are part of the local team. And, nothing says that quite like a local phone number. Or project a national image with a toll-free experience, too.

Improve Customer Service. By choosing to record incoming calls, you can learn more about your customers needs by listening to the questions they ask. You can also provide feedback to your sales or customer service team to improve their performance.

Monthly Engagements

BĒM’s Call Tracking solution enables you to track and record highly granular details about offline lead conversions for deeper, more specific campaign analysis. Call Tracking helps businesses manage, measure and automate phone calls. Use Call Tracking to increase lead conversions and optimize advertising spend via a suite of sophisticated call tracking and routing solutions.

Local Trac. Use basic local or toll free numbers to track marketing efforts. Local Trac provides the ability to place or display a unique telephone number in an ad, email, on a website, or in a TV and/or radio commercial and track the calls to that number in real-time. At the completion of the call the business has immediate access to the number called, call duration, caller ID, caller name and more.

Dynamic Trac. In contrast with basic Local Trac numbers, dynamically assigned telephone numbers are selected for display based on a combination of keyword, campaign and referring domain (Google, Yahoo, Facebook, etc.). Use different dynamic numbers for each ad group, each keyword or groups of web pages defined by the business then route each number uniquely based on traffic source assigned to a given number.

Available Features

  • Local or Toll-Free Phone Number
  • Campaigns
  • Conference Calling
  • Call Tracking
  • SourceTrak/Dynamic Numbers
  • Store Locator
  • Click to Call
  • Phone Routing
  • Survo –Hosted IVR
  • Call Distributor
  • Find Me
  • MyLeadResponder
  • Virtual Receptionist
  • Google Integration
  • Verify-Me-Now
  • Outbound Messaging
  • Voice Broadcasting
  • SMS Automation
  • Salesforce Integration
  • Developer API
  • Zendesk Integration