Management & Marketing for

Price Comparison

Comparison Shopping Engine Management Price Comparison Site

Comparison Shopping Management

Management & Marketing for Price Comparison Engines

Comparison shopping engines like PriceGrabber, BizRate, Yahoo! Shopping and Nextag are perfect outlets for online retailers seeking to expand their reach and visibility. These and others provide a direct channel to an established audience of repeat visitors that are ready to shop and buy. Additionally, placing your product listings in highly segmented and specific categories ensures that only the most qualified traffic arrives at your page. However, comparison-shopping engines (or price comparison sites) can take a great deal of time and effort to manage. Many of these sites appeal to different demographics, some of which may be better suited to your business’s customer base than others. For each shopping engine being considered, online retailers must:

  • Research each site thoroughly – user demographics, product categories, competition, pricing
  • Negotiate the account creation and merchant sign-up process
  • Compile products into a database file (the format of which is different for each shopping engine)
  • Enter competing bids for optimal position within product categories
  • Continually update and re-submit your product file

Obviously, spreading this activity across multiple shopping sites is very labor-intensive and time-consuming. Luckily, we can help you out.

Comparison Shopping Engine Services

Full-Scope Comparison Shopping Engine Management

BEM is an industry-leading provider of marketing and technology solutions, with over 15 years of experience. We’ve taken small mom-and-pop retailers into comparison-shopping engines and successfully competed with nationally known firms. Our team of marketing experts is well-versed across multiple major shopping sites, and can design and implement an effective strategy that aligns with your business objectives. Using this customized program, BEM’s web specialists can:

  • Select the best shopping sites for your products, based on demographic info and customer segmentation data
  • Craft eye-catching and appropriate ad text to drive traffic to your site
  • Manage all product listing bids to ensure optimal visibility
  • Create and update accurate product database files for all major sites
  • Deliver reliable and accurate statistics and reports, customized to provide the information you need

If your organization is interested in expanding to one or more shopping sites, or if your current listings in comparison-shopping engines aren’t all they could be, let BEM work with you on implementing a results-driven, strategically designed marketing campaign. To get started, contact us today.