Google Analytics Link Tagging & URL Builder Tool

Easily tag multiple links to track PPC, banner ads, and other marketing campaigns

Google Analytics will automatically track data from many sources – for example, most major search engine visits, direct traffic, and Google-based visitors are identified and labeled automatically. However, without making use of Google’s link tagging mechanism, things like banner ads, non-AdWords PPC traffic, & other paid links will be identified within reports as "referral" or "organic" traffic. More Tips on How to Use Link Tagging

GoogleTM Analytics Link Tagging Tool

NOTE: BEM assumes no responsibility for mistakes, errors, or general misuse of any information gathered or applied using this tool.
* = required

To generate more than one link tag, please edit your fields again and press "Generate Code." The new code will generate below the last code.

Source: *
Medium: *
Campaign Name: *
Destination URL: *

To track and analyze these visits correctly, it’s best practice to tag all inbound links pointing to your site using the following variables.

In this example, we’re tagging a keyword in a web design-oriented PPC campaign running in Yahoo!

Link Tag
Source (required) utm_source=yahoo Indentifies the website, search engine, or other point of origin
Medium (required) utm_medium=cpc The medium or context of the link
Name (required) utm_campaign=web design The specific campaign
Term (optional) utm_term=ecommerce web design Usually indentifies the specific PPC keyword
Content (optional) utm_content=textad1 Differentiates between ads, placement, or other characteristics

If we were directing traffic to, the complete link for this specific keyword would be: web design&utm_content=textad1&utm_campaign=web design

That’s a long link! Only use what’s necessary – source, medium and campaign are required, but content and term are not.

BĒM Interactive's URL Builder Tool below can help with multiple keywords or URLs.

For additional consulting or campaign tracking services, contact BĒM Interactive today.