Sports Marketing and Website Design
Digital Marketing and Design Services for Professional, Amateur and Corporate Sponsorship Industry
Years ago, sports marketing, at least at a regional and local level, consisted of a lot of ‘get-the-word-out’ public relations and some newspaper print ads. Those tried-and-true tactics used to work and can still work today, but the ever evolving, digitally connected, mobile world has changed the game of promoting sports events.
BEM knows that it takes more than just paid media. Social media outreach, as just one example, has become a game changer to promote events, stimulate ticket sales and earn media coverage from television news stations to sports bloggers to the fans themselves tweeting and posting during and after the action. Rather than turning the newspaper page, sports enthusiasts turn to the web and social networks such as Facebook and Twitter for event information. Instead of registering for an event in person or through snail mail, people go online to social channels to first listen to what other attendees/participants are posting and tweeting about the event before buying tickets and making plans to be there.
Sports marketing has been incredibly visual, too. Truly a picture [or video on YouTube] says a thousand words when someone posts a video or a photo of a great play or their team winning the game. With BEM you can count on us to take the field with creativity and technology to help tell your sports marketing stories. For the 2011 U.S. Figure Skating Championships, we designed a bold, creative website that seamlessly integrated with social media custom pages and platforms to help create buzz, excitement and one of the most successful events in recent memory for both Greensboro and the U.S. Figure Skating Association.
BEM develops creative designs and strategic marketing recommendations that fundamentally address the way people wish to connect with the sporting event and associated brands. BEM has helped numerous sports clients with:
- Web site design
- Strategic planning
- Logo design and brand positioning
- Email marketing and design
- Search engine marketing including SEO and PPC
- Social media marketing
- Google Analytics services
- Print design and management
- Business class hosting
- And much more
By devising detailed, step-by-step pre/during/post event marketing, event planners are able to easily leverage marketing and social media to reach potential attendees in the places they go for information online, no matter if your event is grassroots or on a national stage. Contact us today to put our sports marketing and design experience to work for you.
Success areas include:
- Professional Sports Events
- Sports Product Licensing Agreements
- Amateur Sports Events
- Corporate Sports Sponsorships
- Hill Carrow
Chairman of North
Carolina 2015, the Local