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15 Ways Mobile is
Growing Businesses


Mobile technology is changing the way shoppers shop. Whether at a brick and mortar retail location scanning items for detail information, using a smartphone to search and order online via mobile websites or even when engaging in business-to-business [B2B] exhibitors at a trade show, the convenience of mobile devices and their associated applications are changing the way customers research, select, and buy.

Below are the first five ways mobile is growing businesses today. To receive the complete list of 15 ways, download the PDF below:

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1
   Create Access
The foundation of a great mobile experience is fast Internet access. While wireless carriers continue to improve signal strength throughout the country, 'dead spots' are still a barrier inside the retailer's brick and mortar walls. Thus, turn your store into a hot spot with Wi-Fi. This will allow store visitors to conduct product research, read reviews, and check for time-sensitive promotions.

2
  Prompt Use
Just as important as having mobile technologies in place, make users aware of it. Most consumers are still in the early adoption phase especially with scanning bar codes, QR codes and retrieving product information. Create physical tags throughout the store educating the visitor of the interactive experience in the aisle.

3
  Improve Usability Experience
Design your merchandising and communications vehicles to include QR codes in ways that deliver new information with less hassle. Unless your full website is mobile friendly, refrain from sending a user from a scanned QR code to a non-mobile web page. Quite simply, QR codes should improve the usability experience. Once on the mobile page, it should provide value-driving content that encourages the next step to purchase. This will help reduce consumers jumping over to price comparison sites and help close more sales.

4
  Increase Brand Loyalty
For a better shopping experience and to ultimately create brand loyalty amongst your customers, develop a mobile site along with a mobile application. This will be the standard in the not too distant future. Consumers will only add your mobile app to their stable of favorite apps if it is intuitive, easy-to-use and adds value to the shopping experience. Once they add your app, then you can expect brand loyalty to increase.

5
  Create More Purchase Opportunities
The moment a prospect expresses interest or becomes inspired about your product or service, mobile technologies should help move them to purchase. Doing so requires a 360-degree view of the customer experience in the mobile environment. Map the user experience process to ensure that your brand delivers the right experience at the right touchpoint, at the right time while reducing the complexity to purchase.

To learn more about our mobile marketing services
click here.


Malinda Pengelly
President, BEM


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Spotlight
Jay McLain Joins
BEM as Creative Manager


Jay-McLain-Bio A self-proclaimed nerd (and proud of it), Jay enjoys the challenge and opportunity of creating impactful solutions for a variety of clients. With over thirteen years of experience in graphic design, advertising and marketing involving print and interactive media, he thrives on the ever-changing opportunities that designing for interactive media offers.

Father of two, husband of one, and master of none he enjoys spending time with family, an occasional video game and reading a good book.


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