The missing piece of your
interactive ROI calculation
Knowing which online search engines, social media campaigns and direct advertisements are driving phone calls to your business will help you make better decisions.
The advantage of interactive marketing is that it is incredibly measurable. Some business types experience higher volume of prospects more likely to pick up the phone to contact them versus fill out a contact us form. Professional service firms like doctors, dentists, lawyers as well as contractors, plumbers, electricians all tend to have customers that are more likely to make a phone call, thus converting off-line.
These off-line conversions make calculating the ROI of your marketing efforts challenging unless you can track these as prospects that initially found you on the web. Many firms rely on employees asking prospects “how did you hear about us?” This is inherently flawed and results in poor decisions based on bad data.
Basic call tracking has been around for years. Unique and innovative technologies now enable us to track web leads from phone calls. In fact, BEM Call Tracker Conversion Solution enables you to know which prospects came from your web site and which online marketing channel the call can be attributed to. Better information enables you to more crisply focus your marketing dollars to the areas that are making the biggest impact to your business.
BEM Call Tracker Conversion Solution provides you with better information:
- Know how many phone calls came from a web leads that found you in Google, Bing & other web properties
- Understand what search key phrases are driving phone calls from prospects
- Know the costs of leads that came from the web and convert via phone calls
- Calculate the full ROI of your marketing campaigns for better decisions
Contact us for a demo or visit our website to learn more about how BEM Call Tracker can benefit your business.
Malinda Pengelly
President BEM Group, Inc.
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Staff Spotlight
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Michael Hall
Michael Hall joined our team as a senior web and graphic designer. He specializes in graphic arts, web design and information technology with 17 years experience in the industry. He uses unique problem-solving abilities based on a combination of graphic design/application and IT skills. His work experience includes planning, creation, content design and layout, production, management and hosting of corporate websites.
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BEM EDU Events:
Friday, November 11
Measure Your Marketing
with Google Analytics
Register Today
Thursday, November 17
Social Marketing for
Local Businesses
Register Today
Friday, December 9
Build a Strategic
Marketing Game Plan
Register Today |
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