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2012 Fall Educational
Workshop Series

Social Media
· Google Analytics ·
Email Marketing · Strategic Marketing

Social Media Bootcamp
Friday, September 21
(8:30 AM - 4:00 PM)

Social Marketing: An Executive Overview

A non-technical, high-level strategic workshop on why you should engage in social marketing.

1.  Leveraging LinkedIn
A detailed overview of how to use LinkedIn and tips to benefit your company.

2.  Facebook: Converting "Likes" Into Leads
Should your company have a Facebook page? Who should be your target fans? Join us to explore these questions and more.

3.  Maximize ROI With Your Blog and Twitter
An overview of blogging and Twitter and how they can be utilized to generate leads, cross-sell products/services and provide customer service.

4.  Drive Customers to Your Brick & Mortar Store
With mobile, socially-driven channels like Groupon and Foursquare, this session puts brick & mortar stores on center stage and covers the strategies for getting people in the door.

5.  Strategy and Success in Social Marketing
This workshop brings it all together with an in-depth discussion on strategy and how to measure your success. Find out what key performance indicators you should be watching and how to "listen" for your brand on the Internet.
Register early for this very popular workshop.


Friday, October 19
(8:30 AM - 10:30 PM)

Top 10 Business Productivity Apps for Your iPad

There is no doubt that the iPad and other tablets are changing our lives, including how we conduct business. With incredible portability and seamless cloud computing technology, iPads can be used as a tool to increase productivity at work. Learn about the best business apps in this workshop, and don't forget to bring your iPad!

Register early for this very popular workshop.


Friday, November 9
(8:30 AM - 10:30 AM)

A Tour of Microsoft SharePoint

Microsoft SharePoint, the leading software solution keeps teams and companies organized and working effectively. Historically used by large enterprises, SharePoint is now available as a cost-effective hosted solution for small to mid-size businesses.


Friday, December 7
(8:30 AM - 12:00 PM)

Using Google Analytics to Measure Marketing Success

In this dynamic, hands-on seminar you will find these answers:
· What is it?
· How does it work?
· How is it free?
· Who sees it?
· Where does it go?
· How do you open a GA account?

Bring your laptop for the hands-on portion of the seminar which will include visits, bounce rates, and more. Seating is limited for this workshop, therefore, early registration is recommended.


Neil Myers
Director of Strategic Marketing, BEM

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25 Questions to Ask
Your Future Website
Development Partner

In today’s world your website serves as your company’s front door and marketing hub, often making the first impression on your potential customers. Developing a new website or preparing for a redesign is critical for your company’s long term success and you need to trust your website development partner. Here are the questions you must ask when hiring a website designer/developer.


BEM Welcomes Carmen Miller as New Project Manager

carmen-bio2Carmen Miller joins BEM as a Project Manager. With a Bachelor’s of Science Degree in Computer Science and a Minor in Business from East Carolina University, her background includes working with clients in the web merchandising, trade show, lighted sign, and children’s educational materials publishing industries.
Outside of work, she is an active member in various civic organizations including the Winston-Salem Jaycees. She is excited to be joining the BEM team.

Event Registration

To register, please visit
or call . Seminar materials and a light breakfast are included. All events will be held at the BEM Education Center at 416 Gallimore Dairy Road unless otherwise noted.


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