2012 Fall Educational
Social Media · Google Analytics ·
Email Marketing · Strategic Marketing
Social Media Bootcamp
Friday, September 21
(8:30 AM - 4:00 PM)
Social Marketing: An Executive Overview
A non-technical, high-level strategic workshop on why you should engage in social marketing.
1. Leveraging LinkedIn
A detailed overview of how to use LinkedIn and tips to benefit your company.
2. Facebook: Converting "Likes" Into Leads
Should your company have a Facebook page? Who should be your target fans? Join us to explore these questions and more.
3. Maximize ROI With Your Blog and Twitter
An overview of blogging and Twitter and how they can be utilized to generate leads, cross-sell products/services and provide customer service.
4. Drive Customers to Your Brick & Mortar Store
With mobile, socially-driven channels like Groupon and Foursquare, this session puts brick & mortar stores on center stage and covers the strategies for getting people in the door.
5. Strategy and Success in Social Marketing
This workshop brings it all together with an in-depth discussion on strategy and how to measure your success. Find out what key performance indicators you should be watching and how to "listen" for your brand on the Internet. Register early for this very popular workshop.
Friday, October 19
(8:30 AM - 10:30 PM)
Top 10 Business Productivity Apps for Your iPad
There is no doubt that the iPad and other tablets are changing our lives, including how we conduct business. With incredible portability and seamless cloud computing technology, iPads can be used as a tool to increase productivity at work. Learn about the best business apps in this workshop, and don't forget to bring your iPad!
Register early for this very popular workshop.
Friday, November 9
(8:30 AM - 10:30 AM)
A Tour of Microsoft SharePoint
Microsoft SharePoint, the leading software solution keeps teams and companies organized and working effectively. Historically used by large enterprises, SharePoint is now available as a cost-effective hosted solution for small to mid-size businesses.
Friday, December 7
(8:30 AM - 12:00 PM)
Using Google Analytics to Measure Marketing Success
In this dynamic, hands-on seminar you will find these answers:
· What is it?
· How does it work?
· How is it free?
· Who sees it?
· Where does it go?
· How do you open a GA account?
Bring your laptop for the hands-on portion of the seminar which will include visits, bounce rates, and more. Seating is limited for this workshop, therefore, early registration is recommended.
Director of Strategic Marketing, BEM
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