Strategic Social Media Marketing & Management

  • Social media marketing strategic planning
  • Social media network profile setup, configuration and optimization
  • Corporate blog setup, integration into existing web site and training
  • Micro-blogging setup and training
  • Video optimization and submission
  • Article authoring, optimization and submission
  • Social bookmarking
  • Brand reputation monitoring
  • Social media monitoring and performance reporting

Commonly called "social media sites" or "social networks", community-driven sites such as Facebook, Twitter, MySpace, and YouTube have opened an incredible new avenue for businesses to engage and interact with current customers and attract new ones. Consider the following:

  • Facebook has over 400 million users that spend over 500 billion minutes per month on the site. The fastest growing demographic is women over the age of 55.
  • 80% of companies use LinkedIn as their primary tool for hiring new employees. LinkedIn itself boasts approximately 50 million members.
  • Approximately 64% of marketers spend 5+ hours each week utilizing social media channels within their marketing strategies.
  • A positive recommendation is the number one reason online shoppers will patronize a site, especially one from friends or peers.
  • Social network users are 3 times more likely to trust their network friends’ opinions over any form of advertising.

As social media and user-driven sites continue to grow develop, many companies have responded by hastily creating a presence on social networking sites without understanding how to build and leverage brand followers in these evolving and powerful mediums.

Social media is game changing, creating unprecedented opportunities for large and small businesses alike. However, without an understanding of these fast-changing mediums or a solid strategy, organizations may miss opportunities or risk damage to their brands.

At BĒM Interactive, we can help your business navigate the intricacies of social media to develop an informed approach best suited to your objectives.