Winston Salem Web Marketing Company
Search engine marketing encompasses two different yet related aspects of internet marketing. Those aspects are:
- PPC Management, also known as Pay-Per-Click Search Marketing and PPC or Paid Search Engine Placement, and
- SEO or search engine optimization.
PPC Marketing or Paid Placement
Let's deal with PPC Marketing first. The image at left shows pay-per-click ads - Sponsored Ads - on a Google search results page within the red circle. Such ads cost the website owner - the advertiser - each time an ad is clicked, thus the term "Pay-Per-Click." PPC is the more popular method of search engine marketing because of it's benefits: (1) the time it takes to write and launch ads is minimal (when compared to SEO) and (2) internet visibility is almost immediate.
Google, Yahoo and MSN AdCenter are three of the more popular search engines that offer paid placement (PPC) programs. Search engines that offer paid placement usually have partnerships or networks in which PPC ads are shown. Depending upon how campaigns are setup to appear, Google ads could appear on About.com, Business.com, Food.com, Howstuffworks.com, the New York Times and several others as well as personal websites through a program called Google AdSense. Yahoo ads could appear on CNN.com, iVillage, USA Today, eBay, NBC, National Geographic and a number of other websites.
Further, Google offers ad "placements" - the ability to choose on which websites your ads appear rather than simply allowing Google to dynamically select for you. Placements target ads on relevant websites.
The upside to PPC marketing is that the visibility of your website is limited only by your daily or monthly budget: The larger the budget, the probability that more clicks are received and the ads stay up longer throughout the day. The downside is that, once the daily or monthly budget is exhausted (whichever comes first), the ads no longer show for either the remainder of the day (or the month, again depending on which is exhausted first). So if your budget expires at 9:30 AM each morning, your ads won't be seen for the rest of the day and there are no links in the Search Engines through which to locate your website. This is what makes Search Engine Optimization is so important: SEO helps the search engines locate, crawl, and index your website so that links to it appear in Search Engine Results Pages (SERPs). Webpages can be equipped to track a visitor from the time a PPC ad is clicked to the time the visitor leaves the site, hopefully having generated a new lead or sale - conversions!.
Which ads generated the most visits, the most sales, the most leads? Which ads converted visitors to buyers? Which ads gave you the best return on investment? How many sales and leads were generated by PPC ads? This is the kind of information that BĒM Interactive analyzes and tracks to help drive qualified traffic to your site, thereby increasing the volume of sales and leads.
Call or contact us for a free consultation regarding Winston Salem search engine marketing.
Search Engine Optimization
Search Engine Optimization is the art of (1) seo copywriting, (2) strategic placement of keywords throughout a website in a manner that is pleasing to both human visitors and robots, (3) an abundance of marketing know-how and (4) the technological savvy that, in correlation with all other aspects, improves search engine ranking, resulting in higher search engine visibility. A SEO Expert must be able to connect verbally with humans and technologically with search engine robots and servers in order to achieve the highest possible search engine ranking. The image at left presents the Google search engine results for natural rankings - search engine placement that was acheived by optimizing the pages of a website.
Why is search engine optimization so important? Used in conjunction with Paid Search Engine Placement (PPC), your website is still visible when your PPC budget is halted for the day. Why use PPC when SEO can get your website the exposure it needs? Because search engine optimization takes longer to achieve the highest possible placement plus fluctuations in the rankings can occur each time a search engine changes it's algorithm and when competitors focus heavily on SEO. Further, SEO places your website in all the search engines, not just the most popular networks established by Google, Yahoo and MSN.
What do Paid Search Engine Placement and Search Engine Optimization have in common other than both are part of search engine marketing? The right keywords. There are good keywords then there are the RIGHT keywords -- Choosing the right keywords can save you money in PPC and help you achieve higher search engine placement in short order. We'll guide you in selecting the right keywords, work diligently to elevate your website ranking and boost your visibility across the internet.
For the best search engine marketing services available in the Piedmont-Triad, choose the only Greensboro search engine marketing company with the knowledge, experience and savvy needed to employ both paid search engine placement and search engine optimization to help your business website attain the highest possible positions across the internet. As you now know, higher search engine placement equals broader visibility and that translates to maximum Return on Investment.
We're BĒM Interactive, Inc: An award-winning website design, development and search engine marketing company located in Greensboro, NC; serving Greensboro, Winston-Salem, High Point, Burlington, Raleigh, Charlotte ... in fact, all of North Carolina and across the US.
Call or contact us for a free consultation regarding search engine marketing, whether you need paid search engine placement (PPC Marketing), search engine optimization or both. Not sure what you need? Let us help you decide. Be sure to ask for referrals - our satisfied customers are our best advertisement.